
PORTFOLIO

A LITTLE ABOUT MY BACKGROUND
As a seasoned designer, I understand how important it is to create a lasting visual impact. I have experience in packaging, web design, marketing, stationary, branding and more. My extensive design background supported by my skills in Illustrator, Photoshop and InDesign will create a long lasting impact for your design needs.
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I have always enjoyed exploring with colour and different fonts to create a truly unique design for every project I have worked on. I enjoy seeking out new trends in both design and printing and when budget allows utilizing exciting print finishes on different media.
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The design world is full of endless possibilities.
EXPERIENCE
Senior Graphic and Web Designer
Confidential - Brampton, ON
August 2012 to Present
• Most recently leading a rebranding initiative to bring the company into a new era of clean and fresh design for all packaging and marketing
• Social media posts and cotent
• Responsible for concept, design, production and release of all materials including but not limited to web site, logos, brochures, advertising, and packaging for footwear, foot care, sun care, hair care and automotive products
• Computer illustration for new product and packaging initiatives
• Dieline manipulation and creation
• Website management and maintenance
• Weekly eBlast design and delivery using MailChimp
• Responsible for product photography, photo shoots and/or stock, photo editing, retouching, re-sizing and manipulation
• Communication with outside vendors/suppliers
• Manage day to day workflow, budget, deadlines
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Stationary Designer
By Invitation Only Designs (Owner)
Current - Please see link below to view website
Stationary designer:
• Invitations
• Event decor
• Day of stationary
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Senior Art Director/Senior Designer
Contract
L&T Infotech - Mississauga, ON
March 2012 to August 2012
• Responsible for the design of various marketing materials
• Maintaining brand
• Photo research and selection, photo editing, retouching, re-sizing and manipulation
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Art Director/Senior Designer
Spyderworks - Mississauga, ON
August 2005 to November 2010
• Full service design studio, responsible for design, production and release of all materials including but not limited to web sites, logos, brochures, powerpoint presentations and private label packaging
• Some clients included Longo’s, Brandt Meats, Insurance Institute of Canada, Shape Up Systems, Ulta
• Responsible for photography, photo shoots and/or stock
• Client interaction, new designs, design solutions, edits, vendor interaction, press approvals
• Supervision, freelance designers, copywriters
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Senior Art Director (Lead)
NC&P Advertising - Irving, TX
August 2002 to August 2004
• Concept, design and production of Direct Mail Pieces including postcards, letter kits, brochures for American Airlines, Citi Group, Centex Homes, Baron & Budd, Comerica Bank, i Fratelli’s Pizza
• Client interaction, new designs, design solutions, edits, vendor interaction, press approvals
• Responsible for product photography, photo shoots and/or stock, using models
• Supervision, freelance designers, copywriters
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Art Director
Rapp Collins Worldwide - Irving, TX
August 1999 to August 2002
• Concept, design, Dell Home Systems catalog, direct mail postcards, letter kits, brochures for Dell, eCustomers, Network Associates Client interaction, design concepts, edits, focus groups
• Responsible for monthly photoshoots, organizing, inventory, art directing shoot, color approval, model selection
• Supervision, production artists, new employees
Art Director/Designer
Clear Channel Communications - Arlington, TX
June 1998 to August 1999
• Concept, design, out-of-home advertising pieces, billboards, bus wraps, bus and subway shelters, marketing materials and direct mail
• Worked closely with Marketing Director and Sales Director improving process, increasing sales
• Photo research and selection for various clients for out of home signage
• Improving hand painted process, billboards, introducing new technologies and training staff
• Supervising staff members to ensure daily schedules were met, production budgets
• Coordinating deliverables and improvements with vendors
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Intermediate Designer
The St. Clair Group - Toronto, ON
March 1996 to May 1998
• Publication concept, design of The Toronto Raptors, The Vancouver Grizzlies, Ontario Hockey, weekly publications such as The Toronto Theatre circuit, Symphony, Ballet publications
• Responsible for receiving all film, shot selections
• Co-ordination with vendors
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Designer
The Cohen Group/The Publishing House - Toronto, ON
June 1995 to March 1996
• Part of a team of designers responsible for the design, concept of direct mail, company branding, marketing collateral, print advertising, newspaper inserts, computer illustration
• Lead designer for Computer Reseller News - The Publishing House, bi-monthly 42 page tech magazine, receiving all photography, bi-weekly production, supervision of all freelance designers, writers
• Client interaction, presentations, process improvement
SKILLS
Advanced knowlege:
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Microsoft Word
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Knowledge:
Excel
Powerpoint
Flash
Premier
EDUCATION
Durham College
Graphic Design Diploma
1989-1992
STATIONERY DESIGN
Over the years I have developed a love for papers, ribbons, embellishments and envelopes. I turned this love into a side business where I can create invitations for all kinds of events and celebrations. I also design paper decor as well for the day of celebration.
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You can view some of my published designs at the following link:
PUBLISHED STATIONARY
Summer Berries + Pink Champagne
http://smitten-mag.com/summer-berries-pink-champagne/
Bright berries have inspired many styled shoots and weddings, but this bold and airy inspiration adds a pop of copper for a version so on trend with its rosey goodness.
Whimsical Winter Wedding Invitation Suite from By Invitation Only Designs
December 2015
Here is a whimsical fun wintery shoot with soft pinks and greys; very romantic and vintage glam. I wanted to capture all the elements in my stationery with a wintery feel.
Orchard Croft
The transience of the cherry blossoms, rich, symbolic, are extreme with beauty and make for an incredible setting.
A Charming Southern Wedding Shoot Filled With Peach Accents
Classic southern hospitality in a celebratory setting. A peach and orange colour palette paired with whimsical details and vintage accents came together to create the perfect party.























